Concept Specialist Inc. Launches De’Longhi’s PrimaDonna Elite First in Asia

I’m not a coffee connoisseur nor a coffee aficionado, but when I see something that makes life so much easier, I can’t help but get excited about it. LoL.

Last week, Concept Specialist, Inc. the official distributor of global brands such as De’Longhi, Sanremo Coffee Machines, Thermoplan and Fetco, was the first in Asia to launch De’Longhi’s PrimaDonna Elite at the new Shangri-La at the Fort in Bonifacio Global City, Taguig.

In case you didn’t know, De’Longhi doesn’t only make coffee machines, they manufacture a whole gamut of innovative kitchen appliances.

The one that attracted me most is the multi-purpose cooker, which includes air frying.

The highlight of the event was when Ms. Judy Ann Santos joined De’Longhi’s International Commercial Director for Asia Pacific and Americas Paul Accornero to unveil the PrimaDonna Elite.

Product demos were done with De’Longhi’s Regional Manager – South East Asia and Pacific Vincent Cheng alongside Suzy Abrera, Tessa Prieto-Valdez, and Patty Laurel-Filart.


Designed for people with an uncompromised taste, PrimaDonna Elite utilises the bean-to-cup technology to produce your preferred coffee with café quality at home.

The exclusive LatteCrema System ensures dense and creamy milk froth with a silky smooth texture for any coffee-based milk drinks. The LatteCrema System always delivers best in-cup result: the perfect density – the perfect creaminess – at the perfect temperature, until the last drop.

The intuitive interface  – 4.3” colour touch display – permits to have all the preferred coffee based beverages at one touch, personalise any drink to perfectly match any taste, set-up one’s own personal profile by memorising ideal aroma, as well as temperature and quantity of coffee and milk for each drink and even create new beverage recipes through the Coffee Link App.

Yup, this is the smartest coffee machine to date. You can even remotely control the coffee making process through the app on your iOS or Android device, just as long as it’s within its 10-meter radius. Cool, huh?

PrimaDonna Elite uses the perfect combination of innovative design and advanced technology. It is the next generation bean-to-cup coffee makers’ dream. With De’Longhi Prima Donna Elite, you can enjoy espresso or any milk-based beverages and be amazed by the infinite variety of drinks you can create.

De’Longhi is available at D&K Kitchen Essentials (G/F East Wing, Shangri-La Mall, Mandaluyong), Showroom (72 Sct. Dr. Lascano, Quezon City) and other leading home appliance centers.

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One response to “Concept Specialist Inc. Launches De’Longhi’s PrimaDonna Elite First in Asia”

  1. iamsandiee Avatar

    If you own this, you’ll save a lot of bucks from buying at cafes like Starbucks.

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